Word Up
Thoughts, rants, musings and perhaps the occasional word of wisdom from a freelance copywriter, marketer, mum and dog mother.
How to overcome customer objection
I went out for an impromptu dinner with a friend at the weekend and we went to three different places before we could get a table anywhere. When we finally found a place that could fit us in - a restaurant that was absolutely packed on all three of its storeys - we...
Eight of the most overused words in content
To write compelling sales or marketing copy, you need to shout about what makes you different. Why should someone choose you over the competition? The words that sum up your USP need to be powerful, specific and clear. They need to have gumption. The English language...
Ten mantras to live by if you’re a freelancer
It’s taken me eight years to get to this point. This is me - footloose and fancy freelance, you might say - taken at 9.37 AM today, a Wednesday morning in July. Hot tub, coffee, my thoughts and the sound of the birds. Don’t get the wrong idea. I didn’t spend the...
IT ALL STARTS WITH ‘HELLO’
If you like what you see here, my authenticity, and my writing style, give me a shout. We might be able to do something fun and challenging, and positive together.